Company culture

Three unifications

1、The unity of honor group corporate culture;

2、Unification of the management and operation mode of Honor Group;

3、The unification of honor group brand awareness.

Honor logo meaning

The Honor Group logo is composed of symmetrical trophy graphics. "Honor" represents the firm belief and grand goal of "Honorary Man" to pursue the highest honor. The central axis firmly establishes the Arabic numeral "1", which symbolizes that the "honor" will always strive to be the first and the forerunner and leader of the industry. It also symbolizes that the Honor Group is a "ONE TEAM ONE DREAM" working together and in unison. Team, the logo bronzing symbolizes enthusiasm and honor.

company culture
company culture

Development strategy and vision

Development strategy


A century-old brand, a hundred stores, a tens of billions industry (referred to as 300)

Development Vision


Unique national brand with Chinese characteristics



People-oriented, guests first

code of conduct


Work actively, live happily, study hard, grow healthily

Group slogan


Feel the honor and honor

Development and planning

Core value

Loyalty, integrity, integrity, responsibility, tolerance, dedication, innovation, altruism


Honor Group

Cultural core ideas

One family, one school, one army


Honor Group

Business philosophy

Symbiosis, coexistence, and win-win


Note: Interpretation of core values

"Loyalty": Dedicated, loyal and selfless. Always maintain a high degree of ideology with the company, loyalty to the company and colleagues, representing integrity, due diligence and obedience.

"Integrity": honesty and trustworthiness. It is not only the only way for a company to operate its credibility, but also a standard and necessary condition for a person to measure honestly.

"Clean and upright": innocence and integrity, integrity, fairness, and integrity. Refers to the spirit of honesty, self-discipline, impartiality, no favoritism, no self-interest, and innocent life.

"Accountability": to undertake, dare to take on tasks, responsibilities, and not to shirk. Generally, they are brave to take responsibility. In addition to doing their own things, taking responsibility is also what others dare not to.

"Tolerance": tolerance and generosity. Have a broad mind and calm mind.

"Dedication": Give silently, willingly, without repayment. It is the unrequited love and dedication to one's own business.

"Innovation": Create new things, update, create, change. Use existing knowledge and materials to improve or create new things in a specific environment and obtain certain beneficial effects.

"Altruism": The act of making others obtain convenience and benefits, and respecting the interests of others, a conscious and voluntary behavior that is beneficial to society and enterprises in an altruistic spirit.

Honor Group


Provide perfect, sincere, and attentive service to distinguished guests, and always make guests feel pleasantly surprised