Three unifications
1. The unity of the honor group corporate culture
2. Honor Group management and operation mode unity
3. Honor Group brand awareness of unit
Honor logo meaning
The logo of the Honor Group consists of a symmetrical trophy. Honor” represents the pursuit of the highest honor is ‘honor’ firm beliefs and ambitious goals. The central axis firmly set up the Arabic numeral “1”, symbolizing the “honor” always strive for the first, and strive to be the industry's pioneer and leader “also symbolizes the honor group is a” ONE TEAM ONE DREAM “concerted efforts, step by step team, the logo hot stamping symbolizes the enthusiasm, dignity.
Development strategy and vision
Development strategy
A century-old brand, a hundred stores, a tens of billions industry (referred to as 300)
Development Vision
Unique national brand with Chinese characteristics
Purpose
People-oriented, guests first
code of conduct
Work actively, live happily, study hard, grow healthily
Group slogan
Feel the honor and honor
Development and planning
Core value
Loyalty, integrity, integrity, responsibility, tolerance, dedication, innovation, altruism
Honor Group
Cultural core ideas
One family, one school, one army
Honor Group
Business philosophy
Symbiosis, coexistence, and win-win
Note: Interpretation of core values
“Loyalty": dedication, loyalty and selflessness. Ideological always maintain a high degree of consistency with the enterprise, loyalty and fidelity to the enterprise and coworkers, representing integrity, due diligence and obedience.
“Integrity": honesty and trustworthiness. Both the enterprise business creditworthiness of the road, but also a person honestly measure the standard necessary conditions.
“Integrity": clean and upright, clean and fair, righteousness. Refers to the integrity and self-discipline, impartiality, no favoritism, no self-interest, the spirit of innocence.
“Take": undertake, dare to take on the task, responsibility, not shirking responsibilities. Generally courageous to take on, take on in addition to do their part, while taking on is also dare to take on others dare not take on.
“Tolerance": tolerance and generosity. Have a broad mind, open-minded.
“Dedication": quietly pay, willingly, without return. It is the unrequited love and dedication to one's cause.
“Innovation": to create something new, to renew, to create, to change. With the existing knowledge and material, in a specific environment, improve or create new things and can obtain a certain beneficial effect of the behavior.
“Altruism": the act of making others gain convenience and benefits, respecting the interests of others, and the act of benefiting the society and the enterprise out of a self-conscious and voluntary spirit of altruism
Honor Group
Mission
Provide the best, sincere and attentive service to our honored guests, and always surprise them.