December 31, 2012, was a day of great harvest for Shishi to implement its brand strategy. On this day, Shishi City Honor Hotel Co., Ltd.'s "Honour RONGYU and map" and Shishi Huabao Mingxiang Food Co., Ltd.'s "Mingxiang MING-XIANG-PAI" were both recognized as "China Well-known trademark". Up to now, Shishi has 12 well-known Chinese trademarks recognized by the State Administration for Industry and Commerce.

　　"The successful acquisition of this honor makes Honor Hotel the first company in the Shishi hotel industry to obtain the'China Well-known Trademark'." It is understood that Shishi Honor Hotel Co., Ltd. has established the "Honor" brand since 2000. Focusing on the catering and hotel service industries, it has expanded its chain operations. In just a few years, honor hotels and catering have developed into the most influential hotel chain brands in the country with the highest recognition by the people in Fujian. The company has been rated as a national excellent catering company, a national four-star tourist hotel, a Chinese AAAA-level green hotel, a national special-grade restaurant, a famous Chinese restaurant, a famous restaurant in Fujian Province, and many other honors. While achieving good economic benefits, "Honor" has not forgotten to return to the society. It has donated many times to support the construction and development of cultural and educational undertakings, sports undertakings, undertakings for the disabled, poverty alleviation and disaster relief funds and other public welfare undertakings. .

　　At the same time, Shishi Huabao Mingxiang Food Co., Ltd. is a backbone enterprise in the marine industry of our city, and has been struggling to be "famous in China". According to reports, the company was founded in 1993 and is an aquatic product processing enterprise engaged in the development, processing, and sales of aquatic food. The company has always paid great attention to brand effects, and expanded domestic and foreign markets by creating famous brands and promoting corporate management. The company’s products have sales outlets in large and medium-sized cities in China, and have stable customers in Japan, Russia, South Korea, the United States, Southeast Asia and other countries, Hong Kong, Taiwan, and China. They have maintained good trade relations with the company. The products enjoy High reputation. The company has successively won the "Gold Medal of the National Branded Products Expo", the Ministry of Agriculture "Total Quality Management Standards" enterprise, the first aquatic product processing enterprise in Fujian Province that is licensed by the China Green Food Mark Center to use the green food mark, and the first batch of marine and fishery products in Fujian Province Leading enterprises and other awards.

　　For a long time, the Shishi Municipal Party Committee and Municipal Government have attached great importance to the implementation of trademark and brand strategy, and actively guide enterprises to declare well-known, well-known and well-known trademarks in order to continuously improve the market share, popularity and comprehensive competitiveness of products. In order to fully mobilize the initiative of enterprises to register trademarks and apply for well-known and well-known trademark protection, the municipal government has also rewarded "brand-making" enterprises, respectively, to enterprises that have obtained Chi, Zhu, and well-known trademarks, foreign registered trademarks, geographical indication certification trademarks and collective trademarks. , Give rewards of 500,000 yuan, 50,000 yuan, 20,000 yuan, 10,000 yuan, 100,000 yuan and 100,000 yuan.

　　"'Honor' is the leading enterprise in our city's service industry, and'Mingxiang' is an excellent representative of the marine industry. These two well-known trademarks have been recognized as very representative and specific." People pointed out that at the beginning of 2012, the city put forward the development strategy of "quality stone lions, second entrepreneurship", and focused on industrial transformation and upgrading. In the marine industry, vigorously develop the traditional ocean fishing and seafood deep processing industry; in the service industry, focus on improving Traditional consumer industries such as commerce, hotel industry, catering industry and entertainment industry will cultivate and develop new consumer industries such as high-end teahouses, private clubs, clubs, and fitness venues.