Honor layout nationwide, brand strategy is effective
Summary:At the beginning of the new year in 2013, the hotel service industry in Quanzhou ushered in a piece of good news-the "Honour" trademark was recognized by the State Administration for
At the beginning of the new year in 2013, the hotel service industry in Quanzhou ushered in a piece of good news-the "Honour" trademark was recognized by the State Administration for Industry and Commerce as a "China Well-known Trademark"! This can be said to be a heavyweight honor in the local hotel service industry. It is reported that since its establishment in 2001, the honorary brand has developed rapidly and steadily. In just ten years, it has become a brand hotel chain with greater domestic influence and high public awareness in Fujian.
All this is due to the foresight of Mr. Hu Lianrong, Chairman of Honor Group, at the beginning of his business-to create an international hotel brand with Chinese characteristics. For this ideal, for more than ten years, he has led the Honor Man to formulate one brand development strategy after another, from the initial brand establishment period to the brand promotion period after the reputation, and then to the continuous improvement of self-brand promotion. During the period, the honorary people worked intensively all the way, and expanded the reputation and brand of honor from the coast of southern Fujian all the way north to Fujian, to Jiangxi, Zhejiang, and finally to the "heart" of China-Beijing, stepping out to achieve the goal of "layout across the country" The most important step.
The hotel industry is the most cutting-edge service industry. In order to gain a foothold and develop in this industry, Hu Lianrong has paid close attention to every part since the start of his business. From insight into the development trend of the hotel and catering industry, to talent training and team building, as well as stable and exquisite dishes, to stimulate the entrepreneurial spirit of employees to dare and fight, etc., we will spare no effort to promote.
Details create an honorable brand. Over the years, the Honor Hotel Group has developed rapidly and rapidly. From Quanzhou to Fujian, from Fujian to the whole country, from a restaurant to more than 20 restaurants (hotels), growth is almost at a rate of more than two per year. Hu Lianrong leads the honorary person to the strategic goal of brand development with his unique vision. To achieve success step by step.
With the continuous development and growth of the "Honour" hotel group, the popularity of the "Honour" brand has continued to increase. The "Honour" brand has successively won the famous brand of Fujian Province, the well-known name of Fujian Province, the national special class restaurant, the famous Chinese abalone restaurant, the famous Chinese restaurant Catering service brand companies, national outstanding catering companies, China's golden leaf-level green hotels, international catering restaurants, China's top ten catering chain brands, members of the World Golden Key Hotel Alliance, and many other honors, have been rated as "National Safety Demonstration Unit" for many years.
In the past 12 years, after the intensive efforts of the honorable people, the honorary brand finally wears the dazzling crown of "China's well-known trademark".