December 31, 2012, was a day of great harvest for Shishi to implement its brand strategy. On this day, the "Honour RONGYU and Picture" of Shishi City Honor Hotel Co., Ltd. was recognized as a "China Well-known Trademark" by the National Trademark Review and Adjudication Board. Up to now, Shishi has 12 well-known Chinese trademarks recognized by the State Administration for Industry and Commerce.

　　"The successful acquisition of this honor makes Honor Hotel the first company in the Shishi hotel industry to obtain the'China Well-known Trademark'." It is understood that Shishi Honor Hotel Co., Ltd. has established the "Honor" brand since 2000. Focusing on the catering and hotel service industries, it has expanded its chain operations. In just a few years, honor hotels and catering have developed into the most influential hotel chain brands in the country with the highest recognition by the people in Fujian. The company has been rated as a national excellent catering company, a national four-star tourist hotel, a Chinese AAAA-level green hotel, a national special-grade restaurant, a famous Chinese restaurant, a famous restaurant in Fujian Province, and many other honors. While achieving good economic benefits, "Honor" has not forgotten to return to the society. It has donated many times to support the construction and development of cultural and educational undertakings, sports undertakings, undertakings for the disabled, poverty alleviation and disaster relief funds and other public welfare undertakings. .

　　For a long time, the Shishi Municipal Party Committee and Municipal Government have attached great importance to the implementation of trademark and brand strategy, and actively guide enterprises to declare well-known, well-known and well-known trademarks in order to continuously improve the market share, popularity and comprehensive competitiveness of products. In order to fully mobilize the initiative of enterprises to register trademarks and apply for well-known and well-known trademark protection, the municipal government also rewards "brand-making" enterprises, respectively, to enterprises that have obtained Chi, Zhu, and well-known trademarks, foreign registered trademarks, geographical indication certification marks and collective trademarks. , Give rewards of 500,000 yuan, 100,000 yuan, 50,000 yuan, 20,000 yuan, and 10,000 yuan.

　　"'Honor' is the leading enterprise in the service industry in our city. This well-known trademark is recognized as very representative and special." The relevant person in charge of the Municipal Administration for Industry and Commerce pointed out that in early 2012, our city proposed "Quality Shishi, Second “Sub-entrepreneurship” development strategy, focusing on industrial transformation and upgrading, in the service industry, focusing on upgrading traditional consumer industries such as commerce, hotel industry, catering industry, entertainment industry, and fostering and developing high-end teahouses, private clubs, clubs, fitness venues and other new consumer industries .