Honor hotel group brewing brand upgrade
Summary:The Honor Hotel Group, which has been in the hotel industry for more than 10 years, is famous among consumers for its superb dining characteristics. The author also learned
The Honor Hotel Group, which has been in the hotel industry for more than 10 years, is famous among consumers for its superb dining characteristics. The author also learned from the group a few days ago that after successfully operating nearly ten high-end hotels and restaurants in Shishi, Jinjiang, Quanzhou, Fuzhou and other places, in order to further promote the overall upgrade of the "honor" brand, the group will enter the five-star hotel for the first time. Opened Honor International Hotel in Jinjiang.
Multi-site investigation and selection of Jinjiang Mobile Building
According to reports, although the five-star Honor International Hotel in preparation is already the tenth chain store of Honor Group and has accumulated a lot of successful experience before, the group is still very cautious when it comes to the location of new hotels. After a comprehensive investigation and many considerations, the site was finally selected for the Jinjiang Mobile Building.
Many people are curious about this move of Honor: Why not just build a new building, but choose the original mobile building? In this regard, Hu Lianrong, chairman of Honor Hotel Group, said that although Honor is still a new enterprise , But after more than 10 years of accumulation, it is not incapable to build a building now. The reason why the five-star hotel is located in the mobile building is that the building is the tallest building in Jinjiang. The advantages of the landmark building are very obvious; secondly, it has obvious advantages in location, extending in all directions and convenient transportation. Dian is closely related to the successful operation of a five-star hotel.
In addition, some people are also questioning whether this building was designed in accordance with the hotel's standard of use? Now that a five-star hotel is to be opened here, can its use function be guaranteed? For this, I am responsible for the overall decoration of Honor International Hotel The chief engineer Liu Pinxian told the author that the Jinjiang Mobile Building was designed in accordance with the standards of a five-star hotel at the beginning of its design, so it is now being transformed into a high-end five-star hotel, and the entire structure is not a problem. It's just that the original positioning is different from the current one, and some upgrades need to be made in accordance with the five-star standard in the use of functions. In order to allow guests to have a high degree of comfort after living in, there are dozens of original decoration layout plans, and after several months of research, they are finally finalized.
Regarding the rumors circulating among the people about the construction quality of the mobile building, Qiu Jianping, secretary general of the Quanzhou Security Technology Protection Industry Association, said that this is a speculation that does not conform to science and facts, mainly because the building has not been fully obtained since its completion. Utilization, not to mention that such a building has been left unused for a long time. Even if we build a small house and haven't moved in for several years, some rumors may still arise.
Fully start to ensure a successful brand upgrade
Most people are very optimistic about Honor Group’s move to enter five-star hotels, but some people also pointed out that although Honor Hotel Group has been in the hotel industry for more than 10 years and is well-known, consumers understand it, More catering features favoring honors. Entering a five-star hotel this time means facing a brand new challenge, and the five-star hotel's business process contains all aspects of professional fields. For Honor Group, how to ensure the upgrade during this leap Success is particularly important.
In this regard, Hu Chengliang, executive director of Honor International Hotel, told the author that Jinjiang people have gone from the north to the south for survival and development and are knowledgeable; especially in recent years, more and more domestic and foreign business people have come to Jinjiang. This kind of exchange Promoting the transformation of local consumption concepts, the requirements for star hotels are also increasing. In order to ensure the successful upgrade of the brand, Honor Group has not hesitated to spend a lot of money to build a five-star hotel, starting from the software and hardware aspects.
From the hardware point of view, in order to meet the individual needs of more high-end consumers, Honor International Hotel will adopt a simple European style to decorate, and build a revolving western restaurant which is the largest in China and the second largest in Asia on the 28th floor of the hotel. Dining on it, you can have a panoramic view of Jinjiang and Quanzhou. At the same time, the hotel will be the first to be equipped with a club-style restaurant in Jinjiang, covering an entire floor of more than 1,000 square meters, with only five boxes. Sitting in the private dining room, through the glass, you can see the chef's on-site operation, which is not interesting.
"In fact, in order to achieve the high quality of the hotel, we start to consider more subtle things. For example, in the decoration of the guest rooms, many hotels use 45 cm high beds. Some guests feel that this seems like We are laying on the floor. In order to avoid this kind of problem, we raised the height of the bed to about 55 cm. Some guests are afraid to use the bidet in the public bathroom for hygiene reasons. Considering this problem, we are on the bidet. The installation of automatic sensing equipment can automatically replace the plastic film, which improves the comfort of guests from a human point of view." said Hu Chengliang.
From the software point of view, in order to make the service and management level in line with the international five-star hotel, Honor Group spared no expense in introducing high-level talents from international five-star brand hotels to lead the team; at the same time, it also drew a lot of outstanding talents from the group system personnel. On the basis of fully considering the actual situation of the local market, it is in line with international concepts to form the unique management style of Honor Hotel, making a series of brands under the Honor Hotel become high-end products, expanding influence, and building a national chain hotel with Chinese characteristics.